PEW Research
Religious Landscape Dashboard
Revamp the experience so users can easily find data about people’s religious beliefs, practices, social, and political views.
My contribution
UX/UI design Data visualization User research Design system
The team
1 x Sr. UX Designer (me) 1 x Infographic Designer 2 x Project Manager 3 x Engineers
Year
2024
Introduction
How do you take massive amounts of data on Americans’ religious beliefs, practices, and political views and make it easy—even enjoyable—to explore? That was the challenge behind the Religious Landscape Study Dashboard.
The goal was clear, despite the complexity of the project: transform this extensive dataset into a tool that is accessible, digestible, and meaningful for a wide audience.
Background
Pew Research Center is a nonpartisan organization that analyzes data on social, political, and demographic trends to provide key insights. The Religious Landscape Study, conducted in 2007, 2014, and 2023, surveyed over 35,000 Americans to gather data on their religious affiliations, beliefs, practices, and social and political views.
Audience: Policymakers, Researchers, Journalists, Educators, General Public.
Process
Untangling Complex Business Logic
Understanding the relationship between independent and dependent variables was essential for accurately presenting the data. Through multiple collaborative team sessions, we achieved a clear, shared understanding.
Ongoing Usability Testing
I led several usability testing rounds, from early low-fidelity prototypes to refined, high-fidelity designs. These tests focused on improving data comprehension, functionality, and navigation.
Transitioning to Figma
I led the shift from Illustrator to Figma, enabling seamless collaboration and faster iteration. To ensure consistency and scalability, I built a comprehensive design library in Figma from the ground up.
Goals
Create Flexible Information Architecture
Develop a flexible IA that adapts to the unique data and features of each page type, while ensuring high-level structural consistency across five different profile page types.
Nail the Data Visualization
Represent religious data points thoughtfully to ensure clarity and prevent misinterpretation, enhancing user understanding.
Streamline Data Discovery
Users needed to access data quickly and effortlessly, improving overall user satisfaction and engagement.
Enhance Team Product Development Processes
Elevate team workflows for improved collaboration and product execution by integrating industry-standard tools like Figma, implementing processes such as Hypothesis Testing and Unmoderated Usability Testing, and co-writing feature requirements with engineering teams.